Point of purchase displays, commonly called POP displays, are an effective tool for in-store advertising.
There are various types and styles of POP displays including: posters, banners, display cartons and more. The goal of this type of display is to draw attention to a product or promotion in an effort to influence in-store buying behavior. The key to creating an effective display is to:
+ Know your audience - make sure your display is tailored perfectly to the appropriate shopper.
+ Think outside the box with design - if you're trying to draw the shoppers eye, make sure their eye is drawn to something that will really leave an impact. Shoppers are inundated with thousands of advertisements everyday, so this is your chance to stand out from your competitors.
+ Keep your offers fresh - POP display advertisements work best when the promotion is a limited time offer. Shoppers will not feel the urgency of the promotion if it is the same one for too long.
Display cartons are typically made by gluing a printed and coated press sheet to corrugated board in a process called litho lamination.
KitKat || Source: Triad Creative Group
Coca-Cola Zero || Source: GearFuse
ZZZQuil || Source: Fixtures Close Up
Stella Artois || Source: Pop This Pop That
Source: Creative Displays Now!
Revlon || Source: Revlon
Mentos || Source: Behance
Heinz || Source: Point Of Purchase International Network
Nivea || Source: Retail Design World
Core Power || Source: Fixtures Close Up
Pampers || Source: Behance
Don't forget to comment below and let us know which of these POP displays is your favorite!