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Point of purchase displays, commonly called POP displays, are an effective tool for in-store advertising. 

What Makes a Good POP Display?

There are various types and styles of POP displays including: posters, banners, display cartons and more. The goal of this type of display is to draw attention to a product or promotion in an effort to influence in-store buying behavior. The key to creating an effective display is to:

+ Know your audience - make sure your display is tailored perfectly to the appropriate shopper.

Think outside the box with design - if you're trying to draw the shoppers eye, make sure their eye is drawn to something that will really leave an impact. Shoppers are inundated with thousands of advertisements everyday, so this is your chance to stand out from your competitors. 

+ Keep your offers fresh - POP display advertisements work best when the promotion is a limited time offer. Shoppers will not feel the urgency of the promotion if it is the same one for too long.

Display cartons are typically made by gluing a printed and coated press sheet to corrugated board in a process called litho lamination.

Many of our customers are using dextrin and resin liquid glues for this type of application.  Learn more about our liquid glues

POP Displays that WE THINK REALLY Rock

KitKatPopDisplay.jpg

 

 

 

 

 

 

 

 

 

 

 

KitKat || Source: Triad Creative Group

CocaColaPopDisplay.jpg

Coca-Cola Zero || Source: GearFuse

ZZZQuilPOPDisplay.jpg

ZZZQuil || Source: Fixtures Close Up

BusPopDisplay.jpg

Source: Catalpha

StellaArtoisPopDisplay.jpg

Stella Artois || Source: Pop This Pop That

KraftPopDisplay.jpg
Source: Creative Displays Now!

RevlonPopDisplay.jpg

Revlon || Source: Revlon

MentosPOPDisplay.jpg

Mentos || Source: Behance

HeinzPOPDisplay.jpg

Heinz || Source: Point Of Purchase International Network

NiveoPopDisplay.jpg

Nivea || Source: Retail Design World

CorePowerPopDisplay.jpg

Core Power || Source: Fixtures Close Up

PampersPOP Display.png

Pampers || Source: Behance


Don't forget to comment below and let us know which of these POP displays is your favorite! 

Download: Free Liquid Glue Troubleshooting Guide

Topics: Liquid adhesives, Liquid Glue, Laminating, POP Displays